Client Retention, Automated
Your clients aren't gone. They just need to hear from you.
Protaja lets you send hundreds of personal messages to lapsed clients — without writing hundreds of messages. Your assistant learns your voice, drafts every message, and waits for your approval. You tap send.
Built for salons, barbershops, spas, and studios.
Good morning, Jordan
Your queue is ready — 8 clients today
Marcus T.
9:01 AM
“Hi Marcus! It's been 6 weeks — we'd love to see you again. Ready to book?”
The Problem
Your best clients disappear. Not because they stopped caring — because life got busy.
1 in 3
clients never return after a single lapse
$12,000+
average annual revenue lost per chair from churn
67%
of clients leave because they felt forgotten — not the price
Most owners know they should follow up. They just never have time. Protaja does it for you — in your voice, on your schedule, with messages that sound like you.
How It Works
Set it up once. Let it work every morning.
01
Train your assistant
You name it. You add voice samples — a few messages you've sent clients before. Protaja learns your tone, your warmth, your words.
02
Your queue builds overnight
Every morning, your assistant identifies clients who haven't been in for a while and drafts personalised messages for each one — ready in your queue.
03
Approve. Tap send.
You see every message before it goes out. Edit if you want to. Approve the ones that feel right. Tap send-all and your assistant does the rest.
04
Watch clients come back
When clients reply, you'll see it. When they book, you'll know. Protaja tracks what works so your messages keep getting better.
Early Pilots
The results speak for themselves.
“
First week I had it, three clients who hadn't been back in four months came in. One of them brought her sister.
Tamika J.
Owner, Luxe Natural Studio
“
I was spending two hours on Sundays texting clients. Now I spend five minutes approving messages and I'm done.
Darius W.
Master Barber, Crown Cuts
“
My assistant sounds exactly like me. My clients don't even know it's automated — they just feel remembered.
Priya M.
Owner, Serenity Spa & Wax
Why Protaja
Not a blast campaign. A personal assistant.
It sounds like you
Not a robot. Not a template. You add voice samples from real messages you've sent, and your assistant learns your language, your warmth, your personal touch.
You're always in control
No message goes out without your approval. You see every draft. You can edit, skip, or personalise — your queue, your call.
Built for your industry
Protaja knows salons, barbershops, spas, and studios. It understands lapse windows, rebooking patterns, and the kind of relationships you have with regulars.
Built for relationship-driven businesses
Protaja is designed for owners whose business runs on repeat clients and word of mouth. The warmth, the community ties, the way you talk to your clients — that's in our DNA.
The Engine
Eight specialised agents. One seamless experience.
Behind the simple approve-and-send experience, Protaja runs a fleet of AI agents working together — building your queue, composing messages, tracking responses, and keeping you compliant.
Queue Builder
Scans your client list every morning and identifies who needs a message today.
Voice Composer
Writes each message in your voice using your training samples as the model.
Listener Agent
Watches for replies, flags hot leads, and surfaces the conversations that need you.
Compliance Agent
Keeps your messaging TCPA-compliant and respects opt-outs automatically.
Simple Pricing
Plans that grow with your business.
Every plan includes team seats. Start at $119/month with no setup fee. Cancel anytime.
Starter Studio
$119/mo
750 messages / mo · 2 team seats
No setup fee
Most Popular
Growing Studio
$199/mo
2,000 messages / mo · 5 team seats
No setup fee
Multi-Location
$349/mo
5,000 messages / mo · Unlimited seats
No setup fee
Stop losing clients you already earned
Every week you don't follow up is revenue walking out the door.
Protaja sends hundreds of personal messages to lapsed clients — in your voice, on your schedule — so you never have to choose between running your business and staying in touch with it.
Apply for Early AccessLimited spots available in the first cohort.